About Us
We has been producing fresh seafood since 2003. We are trusted by many clients from all over the country.
CLC Fishery founded in 2003 and registered in 2015 under the name Chen Ling Choy Fishery Sdn Bhd by our founder and director Mr. Chen Ling Choy & Regina Chong Ying Fong. We are a fast growing seafood trading company who sells fresh seafood that has undergone primary processing, such as cleaning, cutting and peeling as well as processed seafood. Our product portfolio consists of more than 100 different products of fresh and frozen seafood. These products are made from a broad range of seafood, including prawns and crab as well as from various types of fish, shellfish, and cephalopods.
The company can provide its services for all kinds of seafood products. We have a team of experts which have more than 21 years of purchasing and sourcing experience and resources. We communicate on information openly and honestly with our client, offer value-added services and manage our business professionally, and deliver what the client exactly in a precise manner. We are mainly involved in hunting for products, manufacturing and sending samples, ordering, examining and delivering goods and so on.
We are a customer-oriented company and take all steps to fulfil our customer needs. We always work for the benefit of our customers by making sure of thoroughly checking the goods as well as comparing and analysing the options. We believe in building long term relationships with all our customers, be it from fish mongers to end users. Customers’ interest is our 1st priority. We always try to accelerate customer’s gain by understanding their business needs and delivering precise quality and quantity at the assured time. And this is what we do, we are CLC Fishery.
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  • 2003

    Business began by our founder Mr. CHEN LING CHOY, who is a member of one of the largest fishery family in Seremban, Negeri Sembilan, Malaysia

  • 2004-2005

    Officially registered with Government Business Registration with the founder name of “CHEN LING CHOY”. Our vision is to become one of the largest seafood supplier in Malaysia, with our ambition and passion as well as in line with the market needs on fresh and frozen seafood. In order to achieve our goals, we are working out with our first concept as “CLC – Concise, Lean Production, and Convenient”. Providing customers “Fast, Clean and Safe food” is our mission.

  • 2006

    Making our first step of expanding to frozen food to our main business line, in return, revenue is successfully growing as well as our customers’ profile.

  • 2009

    After 5 years of “foundation build” in our business. We are starting our big step of expanding by acquiring our first 1-ton lorry. In the meantime, we are still growing rapidly.

  • 2011

    Two years later from the acquisition of our very first lorry, we acquired another 3-ton lorry for our business needs as the number of customers increased.

  • 2012

    Early this year, we successfully acquired our new factory as the biggest step in expanding our business. Moving to a new stage for our company.

  • 2015

    Registered as Chen Ling Choy Fishery Sdn Bhd. Beginning to engage with corporate customers and grow our overall customers’ portfolio.

  • 2016 - 2017

    Having a great success with our first relationship with corporate customers, we gained more corporate customers during this year. Due to this increase of demand, we acquired our new cold-room lorry and mobile vehicle to cope with our business needs. Concurrently, we are still undergoing our factory expansion.

  • 2018 – 2019

    Given the successful year in 2018 with a series of expansion plan for the company, we are moving to our export and import businesses within Asia country in 2019. And this will be our main focus of this year. Thank you all the stakeholders who continuing supported us.

  • 2020

    Having a good year starts with increasing sales during CNY. Unfortunately, no one can escape the impact of the Covid-19 virus outbreak. After noticing the difficulty of the public, our founder has decided to give away more than 10 tons of the fishes to help the people who are seriously impacted by this circumstance. Moreover, our founder had been awarded the Golden Bull Awards 2020; SME 100 Awards 2020; The Brand Laureate World’s e-Banding Awards 2020; Lang International Corporate Titan Awards (LICTA) which really gave encouragement to the company where the contribution and effort in the past is finally being recognized. We will continue to serve our stakeholders with the value we are trusted and look toward recovery from the Covid-19 pandemic. These awards really gave the encouragement to the company where the contribution and afford in the past is finally being recognized. We will continue to serve our stakeholders with the value we are trusted and look toward recovery from the Covid-19 pandemic.

  • 2021

    During the Chinese New Year lockdown, CLC faced yet another challenge. The team responded with ingenuity by utilizing their seafood inventory to create a seafood fortune pot, which garnered an overwhelming response. In May, CLC Fishery launched its inaugural retail store at Growers Market in Rivercity, KL. Following this success, in June, they introduced seafood Zongzi for the Dragon Boat Festival. Additionally, our founder received several prestigious awards, including The Brand Laurate World Prominent Business Brand Leadership e-Branding Award 2021, Des Prix Infinitus Media Leadership Excellence Awards 2021, and recognition in the British Publishing House-Malaysia Successful People Encyclopedia (3rd edition). Moreover, they were featured in interviews by Vulcanpost and BFM89.9 The Business Station, as well as on a Netherlands video platform discussing sea cucumber. CLC also continued their efforts in giving back to the community by donating fish to support various initiatives, including providing 1000 fish to the coordinator of Dun N27 Rantau, Negeri Sembilan, and 1000 fish to the residents of Kok Lanas, Kelantan.

  • 2022

    We express our heartfelt gratitude to all the stakeholders who stood by us during the challenging times of the Covid-19 pandemic. Through restructuring and enhancing both our infrastructure and workforce, Chen Ling Choy Fishery Sdn Bhd successfully obtained the Halal certification for our products in April 2022. This certification reaffirms our commitment to delivering the highest quality products to our customers. Moreover, it signifies our expanded ability to cater to the needs of the Muslim community and opens doors to potentially serving the Middle Eastern market in the near future. Additionally, we are honoured to have been bestowed with the "Outstanding Agriculture Products Import & Export Award" at "The 6th Malaysia Agro Excellence Award 2022", further validating our dedication to excellence in our industry.

  • 2023

    In 2023, Chen Ling Choy Fishery Sdn Bhd saw significant growth and innovation. Despite the challenges of the Covid-19 pandemic, the company remained resilient and focused on sustainability and quality. It introduced new products that attracted both existing and new customers.

    Throughout the year, the company expanded domestically and internationally through strategic partnerships. Investments in technology and infrastructure improved operations, while social responsibility initiatives supported local communities and environmental conservation.

    Chen Ling Choy Fishery's success was further highlighted by an interview with Ai FM and the launch of its first restaurant - Kit.Chen, marking a milestone in its journey. These achievements reinforce its reputation as a leader in the industry, with a commitment to continued growth and excellence.

  • 2024

    As 2024 dawns, Chen Ling Choy Fishery stands at the threshold of a new chapter in its journey. With twenty years of continuous growth behind them, the company unveils a series of expansion plans poised to shape the future of the industry. These plans, rooted in innovation and guided by a commitment to excellence, will pave the way for new opportunities and challenges.

    As we embark on this exciting journey, we extend our deepest gratitude to all the stakeholders who have supported us over the last two decades. Your unwavering faith and dedication have been instrumental in our success, and we look forward to continuing this journey together, overcoming obstacles and embracing triumphs as we strive towards a brighter future.