About Us

Who We Are

CLC FISHERY founded in 2003 and registered in 2015 under the name CHEN LING CHOY FISHERY SDN BHD by our founder and director Mr. Chen Ling Choy. We are a fast growing seafood trading company who sells fresh seafood that has undergone primary processing, such as cleaning, cutting and peeling as well as processed seafood. Our product portfolio consists of more than 100 different products of fresh and frozen seafood. These products are made from a broad range of seafood, including prawns and crab as well as from various types of fish, shellfish, and cephalopods.

The company can provide its services for all kinds of seafood products. We have a team of experts which have more than 15 years’ of purchasing and sourcing experience and resources. We communicate on information openly and honestly with our client, offer value-added services and manage our business professionally, and deliver what the client exactly in a precise manner. We are mainly involved in hunting for products, manufacturing and sending samples, ordering, examining and delivering goods and so on.

Why Us

We are a customer oriented company and take all steps to fulfill our customer needs. We always work for the benefit of our customers by making sure of thoroughly checking the goods as well as comparing and analysis of the option. We believe in building long term relationship with all our customers be it from fishmongers to end user. Customers’ interest is our 1st priority. We always try to accelerate customer’s gain by understanding their business needs and delivering precise quality and quantity at the assured time. And this is what we do, we are CLC FISHERY.

Chen Ling Choy Fishery opened in 2003 and officially established Chen Ling Choy Fishery Co., Ltd. in 2015, the founder and executive director of Mr. Chen Ling Choy. As a rapidly growing seafood trading company, our main products are fresh seafood (including live or preliminary processed seafood, such as cleaned, cut and peeled, etc.) and processed frozen seafood. The product category consists of a variety of different seafood, including shrimp and crabs, as well as various fish, shellfish and sotong. As a company with more than 15 years of purchasing experience and resources, the company provides a variety of seafood products for customers to choose from. We always take integrity as our business philosophy. Communicate with customers in an honest and open manner to provide customers with the information and services they need.Our main business includes searching and promoting new products, manufacturing and sending samples, receiving orders, goods inspection and goods delivery, etc.

Customer-first is our main orientation, and taking all measures to meet customer needs is our commitment. We always strive for the benefit of our customers and ensure thorough inspection of goods and comparison and analysis of similar products. We believe in and do our best to establish long-term cooperative relationships with customers, and are committed to improving the relationship with customers, to meet customer benefits by understanding customers’ business needs and providing accurate resources within a guaranteed time. This is everything we do, we are CLC FISHERY.

2003

Business began by our founder Mr. CHEN LING CHOY, who is a member of one of the largest fishery family in Seremban.

2004

Officially registered with Government Business Registration with the founder name of “CHEN LING CHOY”. Our vision is to become one of the largest seafood supplier in Malaysia, with our ambition and passion as well as in line with the market needs on fresh and frozen seafood. In order to achieve our goals, we are working out with our first concept as “CLC – Concise, Lean Production, and Convenient”. Providing customers “Fast, Clean and Safe food” is our mission.

2006

Making our first step of expanding to frozen food to our main business line, in return, revenue is successfully growing as well as our customers’ profile.

2009

After 5 years of “foundation build” in our business. We are starting our big step of expanding by acquiring our first 1-ton lorry. In the meantime, we are still growing rapidly.

2011

Two years later from the acquisition of our very first lorry, we acquired another 3-ton lorry for our business needs as the number of customers increased.

2012

Early this year, we successfully acquired our new factory as the biggest step in expanding our business. Moving to a new stage for our company.

2015

Registered as CHEN LING CHOY FISHERY SDN BHD. Beginning to engage with corporate customers where and grow our overall customers’ portfolio.

2016 – 2017

Having a great success with our first relationship with corporate customers, we gained more corporate customers during this year. Due to this increase of demand, we acquired our new cold-room lorry and mobile vehicle to cope with our business needs. Concurrently, we are still undergoing our factory expansion.

2018 – 2019

Given the successful year in 2018 with a series of expansion plan for the company, we are moving to our export and import businesses within Asia country in 2019. And this will be our main focus of this year. We greatly appreciate for all the stakeholders who supported us in the past, and look forward to continuing our relationship well into the future.

2020

Having a good year start with the increasing sales during CNY. Another company registered CLC FISHERY (M) SDN BHD to forcus local market. Unfortunately, no one can escape the impact of the Covid-19 virus outbreak. After noticed the difficulty of the public, our founder has decided to give away more than 10 tons of the fishes to help the people who are seriously impacted by this circumstance. Moreover, our founder had awarded the Golden Bull Awards 2020; SME 100 Awards 2020; The Brand Laureate World’s e-Branding Awards 2020; Lang International Corporate Titan Awards (LICTA) which really gave the encouragement to the company where the contribution and afford in the past is finally being recognized. We will continue to serve our stakeholders with the value we are trusted and look toward recovery from the Covid-19 pandemic.

Our Value

1. Customer Satisfaction

We do all our best to meet customers’ needs. Customers’ interest always is our 1st priority.

2. Loyalty

We believe in building long term relationship with all our customers. This is the secret how we keep our future success.

3. Credibility

We say no to compromise our quality with any reasons. This is our promise to provide customers the best quality and safe foods.

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